Business technology can often put business owners in a tough spot. There are dozens of options out there in terms of hardware and software alike, each promising earth-shattering changes… many with an equally earth-shattering price tag.
This presents a significant dilemma for business owners. While the goal is to innovate and empower their teams, it can seem like many of these tools are simply not worth the investment, but at the same time, denying access feels like denying innovation.
The solution to this dilemma, however, is fortunately simple: leaning on data to inform your decisions and enable yourself to say the dreaded two-letter word: “no.”